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print marketing

July 23, 2019 • Mail Services, Print Services

Getting Great Results from Personalized Print

Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any … [Read more...] about Getting Great Results from Personalized Print

July 6, 2018 • Mail Services, Print Services

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? … [Read more...] about 5-Point Checklist for Top-Notch Folds

May 16, 2018 • Print Services

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education - Paper Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing … [Read more...] about Make a Stronger Impression with Print

April 26, 2018 • Print Services

How Personalized Materials Make A Difference

Does your marketing lack the personal touch? Variable data and imaging can help. All too frequently, print (and other) marketing materials for Arkansas companies tend to blend into an anonymous mush in the eyes and minds of their prospective customers. No matter how eye-catching the visuals or how … [Read more...] about How Personalized Materials Make A Difference

January 3, 2018 • Mail Services, Print Services

Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how … [Read more...] about Are You Short-Sighted? Or Long-Sighted?

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