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Myths

Got Myths? 3 Misperceptions About Print

July 21, 2020Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind ...
Checklist

5-Step Checklist Before Refreshing Your Marketing

July 14, 2020Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media to connect with your audience, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of ...
Is-a-Custom-Magazine-Right-for-You

Is a Custom Magazine Right for You?

July 7, 2020When you think about adding new channels in order to engage with your customers, starting a custom magazine is probably not high on the list. It may have never even crossed your mind, but it might be something you want to consider.  The use of custom magazines as a customer engagement tool is growing increasingly popular.