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Buckets

5 Buckets That Help Your Marketing

June 2, 2020Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging with better results from your print and digital marketing projects?
The motivational quote Storytelling is the best Marketing, appearing behind torn paper.

Want to Improve Results? Look to Readability

May 19, 2020Printing is a visual industry. But the copy matters too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and your response rates, conversions, and sales.
Notepad with multi channel marketing on the wooden table.

Study: More Channels = Better Results

May 5, 2020Have you ever wondered how using multiple channels affects your results? A recent study from Demand Metric / PFL gives some insight. In this study, titled, “2019 Multichannel Marketing Report,” researchers surveyed 579 marketers to learn how many channels respondents were using and how happy they were with the results.