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Arkansas Graphics LATEST NEWS
Why Foil Stamping?
October 19, 2017Printed collateral, direct mail, and other printed marketing communications remain the bedrock of successful marketing campaigns, but their “look” is changing. Consumers today, especially Millennials, are drawn to marketing touches that produce an experience. They love the novelty of print, and their ability to handle a tangible, quality piece stands out in the crush of electronic messaging. But not just ...
5 Copy Tips for Better Direct Mail Response
October 6, 2017Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies.