Arkansas Printing and Mail Solutions
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns: … [Read more...] about Five USPS Tips for Foolproof Direct Mail
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh. … [Read more...] about Refresh Your Marketing Collateral for Maximum Impact
Whether you're creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let's … [Read more...] about How to Write Marketing Copy That Motivates
In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top. … [Read more...] about 5 Situations Where Print Media Outshines Digital
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge … [Read more...] about Grab Reader Attention by Knowing the “Hot Spots”
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