print marketing

[dropcap]I[/dropcap]f you want to be the best, you learn from the best, right? Every year, Media magazine selects its agencies of the year. The goal is to recognize the most innovative agencies and the techniques that make them successful. By looking at what makes these agencies great, we can make … [Read more...] about Want to Be a Winner? Think Like One!

If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it's time to rethink. [dropcap]M[/dropcap]any marketers shy away from multi-channel marketing because it sounds expensive and complicated. But … [Read more...] about Are You Doubling Up With Multi-Channel Marketing?

Using print to communicate your marketing message is powerful. Why? There are four strong reasons why print creates results. [dropcap]T[/dropcap]he printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers and potential … [Read more...] about Print is Powerful

Good personalization starts with a good data cut. [dropcap]W[/dropcap]hen marketers first experiment with 1:1 print marketing, one of the mistakes that they often make is trying to do essentially the same print marketing programs they were doing before — just personalized. The result is often a … [Read more...] about Small Investment, Huge Impact on ROI