Businesses are constantly evolving. Be sure to update your marketing collateral along the way, including your company brochure. … [Read more...] about Your Company Has Changed — Has Your Brochure?
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. … [Read more...] about Design Your Direct Mail for “Wow!”
Every company gets customer complaints. However, not every company knows how to respond the right way, especially in a way that saves their relationship with the customer. Here are five ways to redeem your customer complaints, and turn them into positive interactions. … [Read more...] about How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Customers see the traditional half-fold or letter fold for nearly every advertisement that comes their way. If you want to get creative and show customers that you’re willing to think outside of the box, use one of these five sheeting folding techniques for your next flyer, brochure, or direct mail … [Read more...] about How Many Ways Can You Fold a Sheet?
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook … [Read more...] about Got Myths? 3 Misperceptions About Print