Wall graphics like this are an effective way to direct customers to new exhibits, products or sales areas. Wall murals create a "selfie spot" where customers can create vividly interesting photos to share on their social media accounts like Facebook or Instagram. Customers can't help but notice … [Read more...] about Creating Adventures – Saving Wildlife
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. … [Read more...] about Have Lapsed Customers? Win Them Back!
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. … [Read more...] about Personalized Print Is Not Only Effective, It’s Sustainable!
When it comes to marketing, every channel has its strengths and weaknesses. Part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t … [Read more...] about Tapping the Unique Characteristics of Print
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as … [Read more...] about Best Practices for Great Data