print marketing

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print communications to increase the level of trust … [Read more...] about 5 Tips for Using Print to Build Trust

Content marketing is one of the most important ways people find you. If you're delivering content via digital channels, prospects may click through to learn more. Using direct mail and variable data printing to drive customers to your storefront or website may be the boost you need. … [Read more...] about Top 5 Content Marketing Best Practices

If you haven’t added promotional products to your marketing mix, you are missing an opportunity. Promotional products like branded pens and refrigerator magnets, or even more unusual items such as branded toys or back scratchers, reinforce your brand every time the recipient sees or uses them. … [Read more...] about Tips for Ordering Branded Products

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. … [Read more...] about Here Is Why Print Is Still Thriving