Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand. Let's look at these five common … [Read more...] about Got the Latest Marketing Lingo?
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far … [Read more...] about How Far Would You Go to Keep a Customer Happy?
Wall graphics like this are an effective way to direct customers to new exhibits, products or sales areas. Wall murals create a "selfie spot" where customers can create vividly interesting photos to share on their social media accounts like Facebook or Instagram. Customers can't help but notice … [Read more...] about Creating Adventures – Saving Wildlife
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. … [Read more...] about Have Lapsed Customers? Win Them Back!
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as … [Read more...] about Best Practices for Great Data