5 Benefits You Get from Branding
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? … [Read more...] about 5 Benefits You Get from Branding
Mail Services
Want Better Direct Mail? Check These 5 Things
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. Let’s start with a simple envelope. Where do people’s eyes go … [Read more...] about Want Better Direct Mail? Check These 5 Things
Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. … [Read more...] about Design Your Direct Mail for “Wow!”
How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Every company gets customer complaints. However, not every company knows how to respond the right way, especially in a way that saves their relationship with the customer. Here are five ways to redeem your customer complaints, and turn them into positive interactions. … [Read more...] about How to Redeem Your Customer Complaints (and Save the Customer Relationship)
3 Insider Tips That All Nonprofits Should Know
Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three fundraising tips for making the most of your efforts. … [Read more...] about 3 Insider Tips That All Nonprofits Should Know
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