Arkansas Printing and Mail Solutions
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. Let’s start with a simple envelope. Where do people’s eyes go … [Read more...] about Want Better Direct Mail? Check These 5 Things
It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant. … [Read more...] about Don’t Miss These 8 “Must Haves” of Marketing
Every company gets customer complaints. However, not every company knows how to respond the right way, especially in a way that saves their relationship with the customer. Here are five ways to redeem your customer complaints, and turn them into positive interactions. … [Read more...] about How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Customers see the traditional half-fold or letter fold for nearly every advertisement that comes their way. If you want to get creative and show customers that you’re willing to think outside of the box, use one of these five sheeting folding techniques for your next flyer, brochure, or direct mail … [Read more...] about How Many Ways Can You Fold a Sheet?
Are you full of curiosity? If you’re doing personalized print marketing, a little curiosity can go a long way. By being curious and asking your customers critical questions, whether in print or digital surveys, you can uncover valuable information that can improve your sales. … [Read more...] about For Better Results, Follow Your Curiosity
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