Direct Mail Marketing Services
The best direct mail marketing services in the state of Arkansas.
Direct Mail Marketing Services Explained…
What are direct mail marketing services?
Direct mail marketing services refers to the services associated with the production and distribution of marketing materials by traditional mail (e.g. USPS). These materials include—but are not limited to—letters, postcards, flyers, and coupon booklets. Additional direct mail marketing services include Coding Accuracy Support System (CASS) certification, postal presorting, national change of address (NCOA), delivery-point validation (DPV), and quality-list renting.
How do direct mail marketing services work?
When a business decides it wants to utilize direct mail marketing services, they will come up with a list of specific recipients (known potential customers), or generic recipients (e.g. women between the ages of 18 and 40 living in Little Rock, Arkansas) and hire a direct mail specialist (e.g. AGI) to coordinate the management of the campaign. Campaign management can be as involved as designing and producing the direct mail assets, or it can be as limited as dropping stamped envelopes in the mailbox.
Why use direct mail marketing services?
Though direct mail might seem like an easy, DIY way to market your business, there are many complexities to running a successful campaign. To ensure your direct mail materials not only communicate the right message, but arrive in great condition to the right address, it makes sense to work with a USPS-certified direct mail service provider like AGI.
What are the benefits of using direct mail marketing services?
In a digital world where email inboxes are overflowing with unread messages and unseen promotions, direct mail gives business owners an effective way to not only distinguish their brand from the competition, but also ensure potential customers hear their message.
By working with an expert in direct mail marketing services, a business can gain access to state-of-the-art commercial printing tools—ink jetting tools, laser imaging tools, inserting tools, etc. These tools make it easier to produce eye-catching direct mail pieces that optimize marketing results.
Running a direct mail marketing campaign isn’t as easy as putting a few envelopes in the mailbox. To make sure your campaign is as successful as possible, it pays to work with a professional service provider who knows how to deliver the lowest cost per response.
Examples of Direct Mail Services
For more than 40 years, AGI has helped clients set up and execute successful direct mail marketing campaigns. To see how our state-of-the-art equipment and our in-house creative team delivers the best results possible for our clients, look at some of our successful direct mail projects below.