5 Tips on How to Design the Perfect Business Card
Business cards remain a potent force for marketing your business, but only if you design them correctly. These tips on compelling business card designs can help to ensure that you make a memorable impression.
Of all the print advertising Arkansas businesses produce on a regular basis, one particular form of promotion has quietly taken its place as an absolute essential. The humble business card has the power to sell your brand or sink it, depending on how intelligently you have formatted cards and how accurately they convey the intended message and impression. Sadly, however, even the most image-conscious organizations can commit all-too-common errors that limit their cards’ effectiveness. Here are five pointers on business card design Arkansas brands should take to heart.
Are You Short-Sighted? Or Long-Sighted?
When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer?
Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing campaigns, in particular, tend not just to purchase more, but to be more loyal than customers acquired through traditional methods. Thus, real ROI should include recurring revenue as well as the immediate revenue generated.
How Promotional Products Can Help You Earn Business
Businesses spend an estimated $20 billion a year on promotional products, and your branded packaging Arkansas experts here at AGI have helped brand many such products. This form of marketing clearly works – but why, and how?
Promotional items work on the simple fact that we love getting presents. It is human nature that people enjoy receiving tokens of esteem, thanks, remembrance or appreciation. They also enjoy seeing their own names on such items, which is a good reason to personalize promotional items with their information as well as yours. Once your client receives a gift, he is also more likely to want to give something in return – such as their continued business.