Digital Print: It’s Not Technology—It’s Marketing
How are you thinking about digital printing? From a strategic marketing perspective…
Do you think of digital printing as an output technology or a marketing model?
The reality is, it’s both. If you don’t think of digital printing this way, maybe you need to think more broadly about digital print.
3 Tips for Maximizing Your Print Investment
Are you tired of hearing people talk about the benefits of going entirely paperless?
We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not. People just trust print more.
While digital channels have their place, now is not the time to give up print. But smart marketers are making their print contacts even more powerful. Let’s take a look at three strategies that can help you make the most of your investment.
Rebranding Your Business Part Two: Designing New Marketing Materials
After you assess your brand, it is time to design the new face of your organization with graphics, a new message, and updated marketing materials.
Your brand is more than your logo. Your brand is the combination of all of your advertisements, marketing materials, and messages. In short, your brand is the overall experience that customers have when interacting with you. Sometimes, a business may decide to undergo a rebrand. This is done for many reasons, such as if the current brand is not delivering the appropriate results, if the direction of the business has changed, or if your business wishes to reach a new demographic.
The Future of Arkansas Graphics (Video)
Print is not going anywhere, but how things are printed definitely is!