How the Brain Responds to Print vs. Digital
One of the marketing surprises of the last few years has been how strongly Millennials—the smartphone and fully wired generation—respond to direct mail.
In fact, according to “USPS Mail Moments 2016,” Millennials are more likely than other generations to read, organize, and sort their mail than all other generations. They are also less likely to discard their mail without reading it.
Our Favorite Graphic Design Trends of 2017
From unique custom-designed graphics to large format printing to attention-grabbing minimalist logos, many fresh design tactics are revitalizing creative projects across the globe. In this article, we round up our favorite print design trends for 2017.
Print design trends evolve year by year, and 2017 is making waves with fresh new takes on traditional concepts. Building on Google’s Material Design, this year’s trends focus on personality, simplicity, and efficiency. Let’s take a look at our favorite graphic design trends for 2017.
Want More Reasons to Add Color?
Here It Is!
When we think about adding color to marketing pieces, we often think about photos, charts, and graphs.
But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows.
Study Tests Effectiveness of Mailing Formats
Want to increase your response rates?
Personalize your message inside and out!
What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out.