Cross-Media Marketing Services
Cross-media marketing allows businesses to deliver personalized communications across multiple channels.
Cross-Media Marketing Explained…
What is cross-media marketing?
Cross-media marketing is the delivery of personalized marketing material across multiple channels (direct mail, email, social media, etc.) in an effort to increase the typical return on investment for a marketing campaign.
How does cross-media marketing work?
In most instances, a business will be working with a cross-media marketing partner (e.g. AGI) to orchestrate the development and distribution of marketing materials across various forms of communication including web, print, email, and mobile. To be as effective as possible, a cross-media marketing campaign should incorporate (as much as possible) real-time personalization, variable data printing, and offers customized to the recipient.
Why use a cross-media marketing expert?
Unless you’re a long-time veteran of the marketing business, coordinating a large-scale, cross-media marketing campaign is a challenge. Without in-depth knowledge of the marketing industry, success is almost impossible. Therefore, it pays to work with a cross-media marketing expert like AGI.
What are the benefits of using cross-media marketing?
As marketing strategies go, cross-media marketing is as modern as it gets because it incorporates so many different channels of communication. And because cross-media marketing relies on so many channels, it gives businesses a better opportunity to create more meaningful marketing content for consumers.
Not every customer uses every media channel. Deploying a cross-media marketing campaign is—without question—the best way to ensure a business maximizes its exposure to prospective customers.
While it’s not a full-blown guarantee, maximizing your businesses exposure using cross-media marketing is the best way to maximize your conversions. To that end, if you want more customers for your business, it makes sense to partner with a cross-media marketing expert like AGI.
Examples of Cross-Media Marketing
AGI has delivered a number of powerful cross-media marketing solutions for clients over the years, and our personalized cross-media marketing web pages make it easy to track engagement with recipients. To see some of the cross-media marketing campaigns we’ve worked on, view the gallery below.