When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? … [Read more...] about 5 Benefits You Get from Branding
Arkansas Graphics Blog
Businesses are constantly evolving. Be sure to update your marketing collateral along the way, including your company brochure. … [Read more...] about Your Company Has Changed — Has Your Brochure?
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. Let’s start with a simple envelope. Where do people’s eyes go … [Read more...] about Want Better Direct Mail? Check These 5 Things
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. … [Read more...] about How to Make Any Product Fascinating
It's no mystery. The more comfortable you make it for people to respond to your offer, the more likely they will do it. This is one reason that the combination of direct mail and email is so powerful. … [Read more...] about Make ‘Em Say “Yes” to Email Opt-Ins