Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT). … [Read more...] about Marketing Is Hard: Is the Extra Effort Worth It?
Navigating our way through 2020 was a challenge to say the least. We are so grateful for our customers, employees and friends for helping us succeed through these challenging times. As we enter 4th quarter of 2021, worldwide paper demands are increasing and prices are climbing, causing material … [Read more...] about 2021 – Proactive Print Marketing
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer … [Read more...] about Top Customer Loyalty Factors: How Do You Stack Up?
When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends change. Design styles evolve, and … [Read more...] about Need a Logo Refresh? Design for Today, Not Yesterday
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience! … [Read more...] about Want Marketing Success? Don’t Do This!