Arkansas Printing and Mail Solutions
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Customer Lifetime Value (CLV) to answer this question. … [Read more...] about How Do You Really Measure Success?
Event managers and businesses give free items to increase exposure, boost reputation, and encourage customers to remember them every time they use the freebie item with a logo on it. Everybody loves getting freebies, especially items you might not otherwise purchase, but enjoy having. When companies … [Read more...] about Fun Promotional Product Ideas for the Summer Months
Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. … [Read more...] about 3 Tips for Better Email Marketing
Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. … [Read more...] about 3 Tips for Better Email Marketing
When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how … [Read more...] about Are You Short-Sighted? Or Long-Sighted?
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