Arkansas Printing and Mail Solutions
Businesses spend an estimated $20 billion a year on promotional products, and your branded packaging Arkansas experts here at AGI have helped brand many such products. This form of marketing clearly works – but why, and how? Promotional items work on the simple fact that we love getting presents. It … [Read more...] about How Promotional Products Can Help You Earn Business
We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and … [Read more...] about Why You Need a MultiChannel Strategy
When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows. … [Read more...] about Want More Reasons to Add Color? Here It Is!
Want to increase your response rates? Personalize your message inside and out! What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. … [Read more...] about Study Tests Effectiveness of Mailing Formats
Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons. eMarketer estimates that 52% of adults will use digital coupons in 2017, up from 51% in 2016 and 48% in 2015. Growth is expected to continue through the forecast period (2017-2021), … [Read more...] about Paper Coupons Are Alive and Well
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