marketing strategy

You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but what about your messaging? If you've been targeting the same customer base for a while, it's critical to regularly evaluate your approach to prevent things from going … [Read more...] about Is It Time for a Mail Makeover?

May 6th Merger Combines Expertise, Expands Services of State's Top Printing Companies. Customers can expect continued access to their current teams, now supported by a broader set of tools, technologies and expertise. … [Read more...] about Arkansas Graphics Inc. Acquires TCPrint Solutions

Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. … [Read more...] about Tips for When You Need the “Wow” Factor

If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings. The reality is that sometimes, name and address are enough. Let’s look at three ways to use a single data point to create more relevant mailings than you might expect. … [Read more...] about Three Easy Ways to Create Targeted Mailings

When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you … [Read more...] about Do Your Brochures Need a Facelift?