When you think about adding new channels in order to engage with your customers, starting a custom magazine is probably not high on the list. It may have never even crossed your mind, but it might be something you want to consider. The use of custom magazines as a customer engagement tool is … [Read more...] about Is a Custom Magazine Right for You?
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost, and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with … [Read more...] about Study: Personalization Translates into Increased ROI
You’ve heard the phrase, “There is no ‘I’ in team.” So it is with print and digital personalization. By itself, data is just that—data. To be truly personal, it takes a collective effort to capture the customer’s attention and create relevant communications that move the needle. … [Read more...] about There Is No “I” in “Personal”
How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent. … [Read more...] about Does Your Brand Have Multiple Personalities?
We hear a lot of about content marketing these days. Why is it so important? Whether it’s in print, email, or mobile, content marketing builds customer trust, engagement, and loyalty, which are the foundations of long-term revenues and growth. Here are five steps to getting it right. … [Read more...] about Getting Content Marketing Right