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Blog, Latest News, Tips and Trends

April 9, 2014 • Mail Services, Print Services

The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort

Variable data, variable imaging, and PURLs can be incorporated into print marketing campaigns by utilizing demographic data to increase sales leads. [dropcap]M[/dropcap]arketing is vital to the survival of any business. Apart from word-of-mouth referrals, a solid marketing strategy is the single … [Read more...] about The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort

March 31, 2014 • Print Services

4 Ways to Use the 40-60% of Your Ad Budget That Is Wasted on Electronic Branding Materials

While the growth of digital marketing methods is taking precedent in the advertising world, research has shown that, depending on the industry, 40-60% of customers still prefer printed branding materials. [dropcap]D[/dropcap]id you know that the average magazine ad has a net recall of nearly two … [Read more...] about 4 Ways to Use the 40-60% of Your Ad Budget That Is Wasted on Electronic Branding Materials

March 27, 2014 • Mail Services

This Door-to-Door 'Salesman' Is Speaking Directly to Your Customers, And They're Listening

With the use of direct mail marketing, your business can speak directly to a target audience, boost your brand awareness, and gain loyal customers. [dropcap]C[/dropcap]reating the right marketing strategy for your business is essential to gaining the trust of any potential customer. An excellent way … [Read more...] about This Door-to-Door 'Salesman' Is Speaking Directly to Your Customers, And They're Listening

January 9, 2014 • Mail Services, Print Services

With E-mail, Who Needs Print?

What's trending now? Cross Media. Consider why direct mail continues to grow with the rise of e-mail marketing. [dropcap]I[/dropcap]t's true: e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best of multiple media to … [Read more...] about With E-mail, Who Needs Print?

Displair technology

December 27, 2013 • Company News

Displair Opens a New Era in the Evolution of Visual Technologies

Displair offers natural interaction with floating images in free space, allowing for easy manipulation. Watch the video to believe it! [dropcap]D[/dropcap]isplair air display creates image which is translucent, permeable and, unlike with screen displays, floating in mid-air. Thanks to its accurate … [Read more...] about Displair Opens a New Era in the Evolution of Visual Technologies

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