[dropcap]B[/dropcap]OSTON — Jan. 24, 2012 — Sappi Fine Paper North America announced the release of the sixth episode in its humorous online video series, “Flo Channel: Off Register.” The latest episode, “Paper Claim,” makes fun of the laborious process of filling out a paper claim. … [Read more...] about New Episode of “Flo Channel: Off Register” Makes Fun of Paper Claims
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What if increasing sales were as close as mining your own customer base for untapped revenues? Our marketing tips can help make brand advocates out of your best customers. Go where the money is [dropcap]E[/dropcap]verybody wants to get more out of their customer database these days. Are you getting … [Read more...] about Who Are Your Premium Customers?
[dropcap]I[/dropcap]f you want to be the best, you learn from the best, right? Every year, Media magazine selects its agencies of the year. The goal is to recognize the most innovative agencies and the techniques that make them successful. By looking at what makes these agencies great, we can make … [Read more...] about Want to Be a Winner? Think Like One!
If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it's time to rethink. [dropcap]M[/dropcap]any marketers shy away from multi-channel marketing because it sounds expensive and complicated. But … [Read more...] about Are You Doubling Up With Multi-Channel Marketing?
[dropcap]H[/dropcap]ave you ever seen a QR code? One of those checker-box-like squares in print ads, bulletin boards, or direct mail? If you haven't, you might be in the minority--and missing the sales and lead generation opportunities they offer. A survey of 415 smartphone users conducted in … [Read more...] about Targeting a Tech Savvy Audience Makes Perfect Cents With QR Codes