Good personalization starts with a good data cut. [dropcap]W[/dropcap]hen marketers first experiment with 1:1 print marketing, one of the mistakes that they often make is trying to do essentially the same print marketing programs they were doing before — just personalized. The result is often a … [Read more...] about Small Investment, Huge Impact on ROI
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You no longer have to be an expert in 1:1 print marketing in order to use 1:1 print marketing. [dropcap]A[/dropcap] real estate agent goes to a Web site and orders a series of 1:1 personalized postcards. The goal? For each of her clients to receive a postcard with full-color images of the latest … [Read more...] about 1:1 + Marketing = Easy
Why Response Rates Are the WRONG Way to Evaluate VDP Success. [dropcap]S[/dropcap]ince VDP (variable data printing) was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% … [Read more...] about How Do You Spell Success?
Local press descends on Arkansas Graphics for historic trading card print production for the annual Oaklawn Apple Blossom Invitational. [dropcap]I[/dropcap]t was a crazy day at Arkansas Graphics on Wednesday 24th February 2010. The local press descended upon us when they heard we were producing the … [Read more...] about Oaklawn Apple Blossom Invitational
Arkansas quality once again stands out at recent national awards. [dropcap]A[/dropcap]rkansas Graphics was recognized at the 2009 Printing Industries Association of the South (PIAS) graphics awards on June 23 for their production work over the past year. The awards received by Arkansas Graphics … [Read more...] about Arkansas Graphics Wins PIAS awards Again for Quality