Arkansas Printing and Mail Solutions
Using print to communicate your marketing message is powerful. Why? There are four strong reasons why print creates results. [dropcap]T[/dropcap]he printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers and potential … [Read more...] about Print is Powerful
Knowing Which Marketing Tools to Use With Your Print Project Will Make Your Job Easier and More Profitable [dropcap]A[/dropcap]s variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn … [Read more...] about Find the Right Tool for any Project
How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personalization, they think of a relatively new marketing technology. In reality, the marketing and commercial printing … [Read more...] about Getting More Out of Your Database
The truth is, print is recyclable, renewable and responsible. [dropcap]T[/dropcap]here’s a lot of misinformation out there about the environmental impact of printed media. “Save a tree – don’t print!” “Print is bad for the environment!” “Print is killing the forests!” We’ve all heard these types of … [Read more...] about What You Need to Know About Printed Media and the Environment
Today’s Low Mail Volume = Opportunity [dropcap]W[/dropcap]ith the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email … [Read more...] about The Case for Direct Mail
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