How Do You Spell Success?
Why Response Rates Are the WRONG Way to Evaluate VDP Success. [dropcap]S[/dropcap]ince VDP (variable data printing) was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% … [Read more...] about How Do You Spell Success?