Are You Doubling Up With Multi-Channel Marketing?
If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it's time to rethink. [dropcap]M[/dropcap]any marketers shy away from multi-channel marketing because it sounds expensive and complicated. But … [Read more...] about Are You Doubling Up With Multi-Channel Marketing?