Using print to communicate your marketing message is powerful. Why? There are four strong reasons why print creates results.
[dropcap]T[/dropcap]he printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers and potential customers. Why is print so powerful? Because print is…
Stimulating: Print stimulates the senses. People enjoy holding a printed piece in their hands, feeling the paper in their fingers. It’s a tangible media that provides a feeling of substance that electronic media just can’t deliver.
Accessible: Print is easily accessed – no need to upload information or deal with wait time, compatibility or network access issues. With print you don’t have to keep anything charged or worry about screen glare. Print is highly portable as well, ready for you to “grab and go” on a moment’s notice.
Trusted: Print is a vital part of our lives. People trust print. They feel comfortable using it. And they can’t fast-forward past it.
Persuasive: Print is a proven sales booster. Studies show that 13% more is spent by online shoppers who receive a direct mail piece directing them to an online site than by those who do not receive a direct mail piece, and 28% more is spent by online shoppers who receive a catalog associated with an online site than by those who do not receive a catalog.
To get results from your marketing campaigns, choose print.