When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how … [Read more...] about Are You Short-Sighted? Or Long-Sighted?
Want to increase your response rates? Personalize your message inside and out! What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. … [Read more...] about Study Tests Effectiveness of Mailing Formats
Use these best practices to help build a foundation for your 1:1 campaign Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in … [Read more...] about Best Practices in 1:1 Printing
Variable data printing can personalize your print marketing and increase response rates to your static mailing campaign. Print marketing is vital to your business success, and direct mailing services bring your company’s campaigns right to the consumer’s door. Variable imaging provides the same … [Read more...] about Increase Your Response Rates: How to Use Variable Imaging in Your Static Mailing Campaigns
The best print projects for digital printing are those that require more customization, greater flexibility, and quick turnaround. Newcomers and marketing veterans alike often shy away from digital printing, believing it to be too expensive, limited in scope, or inferior in quality to traditional … [Read more...] about 3 Types of Print Projects Perfect for Digital Printing