The best print projects for digital printing are those that require more customization, greater flexibility, and quick turnaround.
Newcomers and marketing veterans alike often shy away from digital printing, believing it to be too expensive, limited in scope, or inferior in quality to traditional offset printing. In reality, digital printing offers incredible flexibility and allows for smaller print runs without compromising on clarity. This helps you save time and money while offering more attractive products and promotions to your customers.
Certain types of projects are better suited for a digital press than others. Here are three of the best print projects for digital printing:
1. Projects on a Tight Deadline
If you have a report due in three days and a new sales campaign set to launch next week, you can’t wait weeks for a printing company to churn out all of the copies you need. Because of the limited set-up time required, digital printing presses can print your project in a matter of hours. You can meet your deadlines and budgets with time and money to spare.
This is because digital printing offers flexibility and convenience. If you have yet to settle on a design, paper, or cut, you can quickly print off samples and compare them before choosing the winner. Digital presses are also ideal for printing projects on standard paper sizes, so regular company projects can be formatted to print quickly and efficiently.
2. Creative Design Projects
Artists and designers live and breathe creativity, and they need tools that can keep up. Digital printing gives designers matchless flexibility and customization options. Because digital printing is most cost-effective for small print runs, only producing one or a few prints is a viable option. This allows you to freely make adjustments to fonts, layout, spacing, and other design elements before settling on the final look without breaking the bank. Print your design on a variety of substrates, specify the finish, and watch your creations take physical form with stunning resolution and color precision. Plus, you will save money on ink without limiting your color pallet.
3. Variable Data/Imaging & Direct Mail Projects
Tailoring your message to your audience is key in building customer relationships and defining your brand. Using data management and the latest printing technology, today’s digital presses make such tasks quick, easy, and budget-friendly. The options are endless:
- Customize the design of your flyers to appeal to various demographics.
- Manage your contact database and place personalized messages or images on direct mailings to connect with each customer.
- Test the success of different promotional campaign concepts by simultaneously distributing print materials with different taglines, color palettes, and imagery and comparing the results.
With digital printing, you can combine individually tailored messages with great design and print quality for a recipe of real customer interaction.
As time goes on, digital presses will become even faster, more flexible, and more cost-efficient. Digital is the gateway for your ideas and creations to escape from the computer screen and make waves in the physical world. With digital printing, you have total control over the final product no matter how much time you have or copies you need.
Arkansas Graphics, Inc. offers versatile digital printing services to meet your marketing needs. Feel free to contact us to request a free project estimate at 877.918.4847.
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