Arkansas Printing and Mail Solutions
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as … [Read more...] about Best Practices for Great Data
Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. … [Read more...] about 3 Tips for Better Email Marketing
Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. … [Read more...] about 3 Tips for Better Email Marketing
When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how … [Read more...] about Are You Short-Sighted? Or Long-Sighted?
We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and … [Read more...] about Why You Need a MultiChannel Strategy
Secure File Upload