Good personalization starts with a good data cut. [dropcap]W[/dropcap]hen marketers first experiment with 1:1 print marketing, one of the mistakes that they often make is trying to do essentially the same print marketing programs they were doing before — just personalized. The result is often a … [Read more...] about Small Investment, Huge Impact on ROI
You no longer have to be an expert in 1:1 print marketing in order to use 1:1 print marketing. [dropcap]A[/dropcap] real estate agent goes to a Web site and orders a series of 1:1 personalized postcards. The goal? For each of her clients to receive a postcard with full-color images of the latest … [Read more...] about 1:1 + Marketing = Easy
Why Response Rates Are the WRONG Way to Evaluate VDP Success. [dropcap]S[/dropcap]ince VDP (variable data printing) was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% … [Read more...] about How Do You Spell Success?