Are Recipients Getting the Message?
“What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. … [Read more...] about Are Recipients Getting the Message?
Mail Services
The Most Effective Direct Mail Methods for a Political Campaign
Successful political campaigns rely on methods that can reach as many people as possible. With direct mail, you can reach a large group of people as quickly and affordably as possible. Whether it's a local, state or national campaign, your advertising methods can make or break the outcome of your … [Read more...] about The Most Effective Direct Mail Methods for a Political Campaign
Are You Short-Sighted? Or Long-Sighted?
When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how … [Read more...] about Are You Short-Sighted? Or Long-Sighted?
Why Foil Stamping?
Printed collateral, direct mail, and other printed marketing communications remain the bedrock of successful marketing campaigns, but their “look” is changing. Consumers today, especially Millennials, are drawn to marketing touches that produce an experience. They love the novelty of print, and … [Read more...] about Why Foil Stamping?
5 Copy Tips for Better Direct Mail Response
Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies. … [Read more...] about 5 Copy Tips for Better Direct Mail Response
Secure File Upload