Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any … [Read more...] about Getting Great Results from Personalized Print
How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. … [Read more...] about Get Your Timing Right!
Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by tapping into people’s hearts. Whether you are mailing postcards or blasting an email, here are three tips for getting the most out of your appeals. … [Read more...] about Donations Need a Boost? Try These 3 Things
There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backwards to ensure that each individual component … [Read more...] about How to Meet Your Deadlines Every Time
Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do it. Yes, sometimes it’s that straight forward. … [Read more...] about Want Me to Buy? Just Ask!