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Arkansas Graphics, Inc.

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June 24, 2011 • Mail Services

Think Outside the Box

Move Beyond Sales Promotions with These Successful Marketing Strategies [dropcap]W[/dropcap]hen marketers think about 1:1 print personalization, they think about increased response rates and higher per-order values. Certainly, these are neccessary benefits, but 1:1 print can have benefits far beyond … [Read more...] about Think Outside the Box

June 10, 2011 • Mail Services, Print Services

1:1 + Marketing = Easy

You no longer have to be an expert in 1:1 print marketing in order to use 1:1 print marketing. [dropcap]A[/dropcap] real estate agent goes to a Web site and orders a series of 1:1 personalized postcards. The goal? For each of her clients to receive a postcard with full-color images of the latest … [Read more...] about 1:1 + Marketing = Easy

June 3, 2011 • Mail Services, Print Services

How Do You Spell Success?

Why Response Rates Are the WRONG Way to Evaluate VDP Success. [dropcap]S[/dropcap]ince VDP (variable data printing) was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% … [Read more...] about How Do You Spell Success?

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