Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. … [Read more...] about Design Your Direct Mail for “Wow!”
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How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Every company gets customer complaints. However, not every company knows how to respond the right way, especially in a way that saves their relationship with the customer. Here are five ways to redeem your customer complaints, and turn them into positive interactions. … [Read more...] about How to Redeem Your Customer Complaints (and Save the Customer Relationship)
3 Insider Tips That All Nonprofits Should Know
Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three fundraising tips for making the most of your efforts. … [Read more...] about 3 Insider Tips That All Nonprofits Should Know
5-Step Checklist Before Refreshing Your Marketing
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media to connect with your audience, here is a quick checklist to make sure that, as you look forward to the rest of … [Read more...] about 5-Step Checklist Before Refreshing Your Marketing
Study: More Channels = Better Results
Have you ever wondered how using multiple channels affects your results? A recent study from Demand Metric / PFL gives some insight. In this study, titled, “2019 Multichannel Marketing Report,” researchers surveyed 579 marketers to learn how many channels respondents were using and how happy they … [Read more...] about Study: More Channels = Better Results
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