Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do it. Yes, sometimes it’s that straight forward. … [Read more...] about Want Me to Buy? Just Ask!
Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay loyal as long as you don’t mess things up. Right? … [Read more...] about Your Customer : “Pay Attention to Me!”
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those … [Read more...] about Personalization: Why It Works
First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? … [Read more...] about 5-Point Checklist for Top-Notch Folds
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. … [Read more...] about Want More Donations? Choose Print!