Arkansas Printing and Mail Solutions
The truth is, print is recyclable, renewable and responsible. [dropcap]T[/dropcap]here’s a lot of misinformation out there about the environmental impact of printed media. “Save a tree – don’t print!” “Print is bad for the environment!” “Print is killing the forests!” We’ve all heard these types of … [Read more...] about What You Need to Know About Printed Media and the Environment
Today’s Low Mail Volume = Opportunity [dropcap]W[/dropcap]ith the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email … [Read more...] about The Case for Direct Mail
Move Beyond Sales Promotions with These Successful Marketing Strategies [dropcap]W[/dropcap]hen marketers think about 1:1 print personalization, they think about increased response rates and higher per-order values. Certainly, these are neccessary benefits, but 1:1 print can have benefits far beyond … [Read more...] about Think Outside the Box
Good personalization starts with a good data cut. [dropcap]W[/dropcap]hen marketers first experiment with 1:1 print marketing, one of the mistakes that they often make is trying to do essentially the same print marketing programs they were doing before — just personalized. The result is often a … [Read more...] about Small Investment, Huge Impact on ROI
• Mail Services, Print Services
You no longer have to be an expert in 1:1 print marketing in order to use 1:1 print marketing. [dropcap]A[/dropcap] real estate agent goes to a Web site and orders a series of 1:1 personalized postcards. The goal? For each of her clients to receive a postcard with full-color images of the latest … [Read more...] about 1:1 + Marketing = Easy
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