Arkansas Printing and Mail Solutions
Reach more customers using less time and revenue with cross media marketing technology and improve your return on investment by creating individualized marketing pieces that appeal to your target audience. [dropcap]M[/dropcap]erging new technology with advertising has increasingly become necessary … [Read more...] about Surpassing Traditional Advertising: Technology's Measurable Impact on Media Audiences
Digital-to-print seems counter-intuitive. So why are they doing it? [dropcap]A[/dropcap]sk any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online … [Read more...] about A Growing Number of E-Commerce Sites Are Moving Into Print
Though modern election campaigns have evolved to include television and Internet marketing strategies, political direct mail is still a major factor in a campaign’s visibility and success. [dropcap]E[/dropcap]ngineering a viable political marketing strategy is critical in establishing and … [Read more...] about Why Political Direct Mail Still Drives Election Campaigns
Variable data, variable imaging, and PURLs can be incorporated into print marketing campaigns by utilizing demographic data to increase sales leads. [dropcap]M[/dropcap]arketing is vital to the survival of any business. Apart from word-of-mouth referrals, a solid marketing strategy is the single … [Read more...] about The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort
While the growth of digital marketing methods is taking precedent in the advertising world, research has shown that, depending on the industry, 40-60% of customers still prefer printed branding materials. [dropcap]D[/dropcap]id you know that the average magazine ad has a net recall of nearly two … [Read more...] about 4 Ways to Use the 40-60% of Your Ad Budget That Is Wasted on Electronic Branding Materials
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