Arkansas Graphics BLOG

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns.

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Donations Need a Boost? Try These 3 Things

Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by tapping into people’s hearts. Whether you are mailing postcards or blasting an email, here are three tips for getting the most out of your appeals.

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Do You “Do” Relationships? Your Customers Do!

People like to buy from people, so the more you can develop relationships with your customers, the more effective your marketing will be. This is where relationship marketing comes in.

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Where to Spot Color Trends

Color is critical in marketing. It’s not just about making your products look great.

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