It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. … [Read more...] about How to Make Any Product Fascinating
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It's no mystery. The more comfortable you make it for people to respond to your offer, the more likely they will do it. This is one reason that the combination of direct mail and email is so powerful. … [Read more...] about Make ‘Em Say “Yes” to Email Opt-Ins
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. … [Read more...] about What Makes “Personalized” Mailings Feel Personal?
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. … [Read more...] about Design Your Direct Mail for “Wow!”
It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant. … [Read more...] about Don’t Miss These 8 “Must Haves” of Marketing