Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media to connect with your audience, here is a quick checklist to make sure that, as you look forward to the rest of … [Read more...] about 5-Step Checklist Before Refreshing Your Marketing
When you think about adding new channels in order to engage with your customers, starting a custom magazine is probably not high on the list. It may have never even crossed your mind, but it might be something you want to consider. The use of custom magazines as a customer engagement tool is … [Read more...] about Is a Custom Magazine Right for You?
Are you full of curiosity? If you’re doing personalized print marketing, a little curiosity can go a long way. By being curious and asking your customers critical questions, whether in print or digital surveys, you can uncover valuable information that can improve your sales. … [Read more...] about For Better Results, Follow Your Curiosity
Business cards usually say little more than how to get in contact with a company. If used correctly, however, cards can do much more. Here are some ideas for getting more out of this marketing tool. … [Read more...] about Do Your Business Cards Tell a Story? Business card printing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging with better results from your print and digital marketing projects? … [Read more...] about 5 Buckets That Help Your Marketing