When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? … [Read more...] about 5 Benefits You Get from Branding
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In today’s world consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. … [Read more...] about QR Codes: What They Can Do for You
Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. … [Read more...] about Should You Be Personalizing? The Data Tell the Tale
Businesses are constantly evolving. Be sure to update your marketing collateral along the way, including your company brochure. … [Read more...] about Your Company Has Changed — Has Your Brochure?
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. Let’s start with a simple envelope. Where do people’s eyes go … [Read more...] about Want Better Direct Mail? Check These 5 Things