Arkansas Graphics BLOG

Getting Great Results from Personalized Print

Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any personalized marketing campaign.

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Magazine Ad Effectiveness Study Proves Print’s Value . . . Again

Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print Campaign Analysis,” a study conducted by Millward Brown for the Magazine Publishers Association.

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Why Invest in Customer Loyalty? 3 Reasons

What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits:

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What Are Customer Journey Maps ( And Do You Need One )?

Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products. Think “road maps” during a vacation. Customer journey maps are graphical representations of the route your customers take as they move through the sales funnel toward the destination (a purchase).

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