When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends change. Design styles evolve, and … [Read more...] about Need a Logo Refresh? Design for Today, Not Yesterday
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We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience! … [Read more...] about Want Marketing Success? Don’t Do This!
Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight, and because they are designed to be removable, you can switch them out regularly. Here are five ideas … [Read more...] about Put Floor Graphics to Work for You
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print communications to increase the level of trust … [Read more...] about 5 Tips for Using Print to Build Trust
Content marketing is one of the most important ways people find you. If you're delivering content via digital channels, prospects may click through to learn more. Using direct mail and variable data printing to drive customers to your storefront or website may be the boost you need. … [Read more...] about Top 5 Content Marketing Best Practices