Arkansas Printing and Mail Solutions
Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two most popular formats: envelopes and postcards. … [Read more...] about Envelope or Postcard? Which Format Works Best?
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand. Let's look at these five common … [Read more...] about Got the Latest Marketing Lingo?
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far … [Read more...] about How Far Would You Go to Keep a Customer Happy?
According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that personalization makes them "much more likely" or "somewhat more likely" to open mail. Yet businesses are not using this to their advantage. How do we know? Because these … [Read more...] about Why Aren’t Businesses Taking Advantage of Personalization?
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away from. … [Read more...] about UV Coating: There Is Nothing Else Like It
Secure File Upload