Arkansas Printing and Mail Solutions
Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. … [Read more...] about What Differentiates the Fastest Growing Companies? Personalization!
When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on the power of those words to hook your audience and draw them in. If your audience never gets past the headline, it doesn’t matter how … [Read more...] about 5 Tips for Headlines That Get Results
To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can be influential, their combined efforts will bring the best results. … [Read more...] about How Great Marketing Is Like a Great Sports Team
Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on their own. Yet, they work better together. Why? … [Read more...] about Print and Digital Marketing: Power Through Reinforcement
Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two most popular formats: envelopes and postcards. … [Read more...] about Envelope or Postcard? Which Format Works Best?
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