Arkansas Printing and Mail Solutions
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Customer Lifetime Value (CLV) to answer this question. … [Read more...] about How Do You Really Measure Success?
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge … [Read more...] about Grab Reader Attention by Knowing the “Hot Spots”
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be costing you more than you might … [Read more...] about Save Money by Eliminating Duplicates
When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line. … [Read more...] about Practical Benefits of Color You Should Not Overlook
Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure? … [Read more...] about Who Determines Your Brand? Your Customers!
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