guy@arkansasgraphics.com

Every time a buyer makes a purchase, they are placing a vote of trust. They trust that the product will do what the advertiser says it will do. They trust that the quality is good and that the product won’t break or malfunction when they use it. They trust that the value they are paying for the … [Read more...] about Got Buyer Trust? Your Marketing Channels Can Help

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT). … [Read more...] about Marketing Is Hard: Is the Extra Effort Worth It?