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direct mail marketing

What the heck is lumpy mail? Let the direct mail experts at Arkansas Graphics explain.

September 22, 2016 • Mail Services

Want More Effective Direct Mail? Make It Lumpy

What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. … [Read more...] about Want More Effective Direct Mail? Make It Lumpy

how to design the perfect direct mail campaign, direct mail marketing

February 18, 2016 • Mail Services

How to Design the Perfect Direct Mail Campaign

Direct mail marketing is one of the best ways to target specific demographics with a personalized message. Internet and email marketing dominate today’s marketing scene, and they are indispensable tools. However, when you use direct mail marketing in conjunction with your digital marketing, you’re … [Read more...] about How to Design the Perfect Direct Mail Campaign

October 27, 2015 • Corporate Identity, Print Services

4 Ways That Print Marketing Can Drastically Improve Your Company's Brand Awareness

Using print advertising wisely can increase brand awareness and target your potential customers directly in an over-saturated digital market. [dropcap]W[/dropcap]ith so many businesses focusing their efforts on online presence, traditional print media marketing is often overlooked. However, print … [Read more...] about 4 Ways That Print Marketing Can Drastically Improve Your Company's Brand Awareness

variable data printing direct mailing services in Arkansas

August 10, 2015 • Mail Services

Increase Your Response Rates: How to Use Variable Imaging in Your Static Mailing Campaigns

Variable data printing can personalize your print marketing and increase response rates to your static mailing campaign. Print marketing is vital to your business success, and direct mailing services bring your company’s campaigns right to the consumer’s door. Variable imaging provides the same … [Read more...] about Increase Your Response Rates: How to Use Variable Imaging in Your Static Mailing Campaigns

February 26, 2015 • Mail Services, Print Services

Utilizing Data in Your Print Marketing and Measuring the Results

There’s a misconception that snail mail is an archaic practice, but research shows it could actually be more effective than email. Direct Mail Marketing Is a Great Way to Generate Business Not everyone has given up on snail mail, and there is a great reason for that persistence, it works: 98% of all … [Read more...] about Utilizing Data in Your Print Marketing and Measuring the Results

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