Are Recipients Getting the Message?
“What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. … [Read more...] about Are Recipients Getting the Message?
direct mail marketing
Are Recipients Getting the Message?
“What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. … [Read more...] about Are Recipients Getting the Message?
Are You Short-Sighted? Or Long-Sighted?
When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how … [Read more...] about Are You Short-Sighted? Or Long-Sighted?
5 Copy Tips for Better Direct Mail Response
Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies. … [Read more...] about 5 Copy Tips for Better Direct Mail Response
Why You Need a MultiChannel Strategy
We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and … [Read more...] about Why You Need a MultiChannel Strategy
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