Arkansas Printing and Mail Solutions
If you haven’t added promotional products to your marketing mix, you are missing an opportunity. Promotional products like branded pens and refrigerator magnets, or even more unusual items such as branded toys or back scratchers, reinforce your brand every time the recipient sees or uses them. … [Read more...] about Tips for Ordering Branded Products
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. … [Read more...] about Here Is Why Print Is Still Thriving
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. Let’s start with a simple envelope. Where do people’s eyes go … [Read more...] about Want Better Direct Mail? Check These 5 Things
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media to connect with your audience, here is a quick checklist to make sure that, as you look forward to the rest of … [Read more...] about 5-Step Checklist Before Refreshing Your Marketing
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any … [Read more...] about Getting Great Results from Personalized Print
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