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AGI - Hit Your Target Market!

July 25, 2022 • Arkansas Graphics Blog, Corporate Identity, Print Services

Personalized Print Is Not Only Effective, It’s Sustainable!

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. … [Read more...] about Personalized Print Is Not Only Effective, It’s Sustainable!

June 16, 2022 • Arkansas Graphics Blog, Corporate Identity, Print Services

Tapping the Unique Characteristics of Print

When it comes to marketing, every channel has its strengths and weaknesses. Part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t … [Read more...] about Tapping the Unique Characteristics of Print

AGI - Big Data

May 19, 2022 • Arkansas Graphics Blog, Corporate Identity, Mail Services, Print Services

Best Practices for Great Data

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as … [Read more...] about Best Practices for Great Data

AGI - Response Rate

May 9, 2022 • Arkansas Graphics Blog, Corporate Identity, Print Services

Got Metrics? Choose Your Best Option

Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine … [Read more...] about Got Metrics? Choose Your Best Option

April 18, 2022 • Arkansas Graphics Blog, Corporate Identity

5 Tips for Better Direct Mail Pieces

Want to create awesome direct mail that connects you to the reader? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at … [Read more...] about 5 Tips for Better Direct Mail Pieces

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