Business cards usually say little more than how to get in contact with a company. If used correctly, however, cards can do much more. Here are some ideas for getting more out of this marketing tool. … [Read more...] about Do Your Business Cards Tell a Story? Business card printing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging with better results from your print and digital marketing projects? … [Read more...] about 5 Buckets That Help Your Marketing
Printing is a visual industry. But the copy matters too. If people can't read your messaging easily or if it's difficult to understand, you won't get the results you want. Here are five tips for improving readability and your response rates, conversions, and sales. … [Read more...] about Want to Improve Results? Look to Readability
Want to make more money, and improve your bottom line? Don’t just acquire more customers. Woo your existing ones! According to Bain & Company, a 5% increase in customer retention correlates with a 25% or more increase in profit. … [Read more...] about Want a 25% Increase in Profit? Here’s How!
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any … [Read more...] about Getting Great Results from Personalized Print