Arkansas Printing and Mail Solutions
When it comes to marketing, every channel has its strengths and weaknesses. Part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t … [Read more...] about Tapping the Unique Characteristics of Print
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as … [Read more...] about Best Practices for Great Data
Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine … [Read more...] about Got Metrics? Choose Your Best Option
When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line. … [Read more...] about Practical Benefits of Color You Should Not Overlook
There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. … [Read more...] about Channel Preferences Matter More Than You Might Think
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