When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to … [Read more...] about Be Your Customer’s First Choice
When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind. … [Read more...] about Got Leave-Behinds? Here Are Three “Must Haves”
There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here … [Read more...] about 5 Tips for Creating a Strong Brand
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. … [Read more...] about Personalized Print Is Not Only Effective, It’s Sustainable!
When it comes to marketing, every channel has its strengths and weaknesses. Part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t … [Read more...] about Tapping the Unique Characteristics of Print