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Corporate Identity

AGI - Use Color!

December 7, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Practical Benefits of Color You Should Not Overlook

When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line. … [Read more...] about Practical Benefits of Color You Should Not Overlook

AGI - Channel Preferences

December 3, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Channel Preferences Matter More Than You Might Think

There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. … [Read more...] about Channel Preferences Matter More Than You Might Think

AGI - Brand!

November 29, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Who Determines Your Brand? Your Customers!

Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure? … [Read more...] about Who Determines Your Brand? Your Customers!

AGI - Extra!

November 23, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Specialty Techniques When You Need to Be “Extra”

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock … [Read more...] about Specialty Techniques When You Need to Be “Extra”

AGI - Trust

November 18, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Got Buyer Trust? Your Marketing Channels Can Help

Every time a buyer makes a purchase, they are placing a vote of trust. They trust that the product will do what the advertiser says it will do. They trust that the quality is good and that the product won’t break or malfunction when they use it. They trust that the value they are paying for the … [Read more...] about Got Buyer Trust? Your Marketing Channels Can Help

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