Arkansas Printing and Mail Solutions
Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine … [Read more...] about Got Metrics? Choose Your Best Option
Want to create awesome direct mail that connects you to the reader? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at … [Read more...] about 5 Tips for Better Direct Mail Pieces
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Customer Lifetime Value (CLV) to answer this question. … [Read more...] about How Do You Really Measure Success?
When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line. … [Read more...] about Practical Benefits of Color You Should Not Overlook
There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. … [Read more...] about Channel Preferences Matter More Than You Might Think
Secure File Upload