Hannah's Hot Picks – Packaging [VIDEO]
Welcome to Hannah’s Hot Picks I’m your promo princess Hannah McDonald. … [Read more...] about Hannah's Hot Picks – Packaging [VIDEO]
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Want Me to Buy? Just Ask!
Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do it. Yes, sometimes it’s that straight forward. … [Read more...] about Want Me to Buy? Just Ask!
Creating Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you are in the coveted one percent? … [Read more...] about Creating Marketing Copy That Gets Read
Hannah’s Hot Picks – Las Vegas PPAI Show [VIDEO]
Hey guys! Welcome back to Hannah's Hot Picks. I just got back from Las Vegas at the PPAI show. I saw a lot of new promotional products. I'm really excited to show you a little bit of what I saw. … [Read more...] about Hannah’s Hot Picks – Las Vegas PPAI Show [VIDEO]
Have Regular Renewals? Use Trigger Marketing
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, you should consider sending simple, calendar-triggered reminders based on the customer’s purchase or service history to keep your revenues flowing. … [Read more...] about Have Regular Renewals? Use Trigger Marketing
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