Arkansas Printing and Mail Solutions
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any … [Read more...] about Getting Great Results from Personalized Print
Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print Campaign Analysis,” a study conducted by Millward … [Read more...] about Magazine Ad Effectiveness Study Proves Print’s Value . . . Again
What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits: … [Read more...] about Why Invest in Customer Loyalty? 3 Reasons
Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products. Think “road maps” during a vacation. Customer journey maps are graphical representations of the route your customers take as they move through the sales funnel toward the destination (a … [Read more...] about What Are Customer Journey Maps ( And Do You Need One )?
How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. … [Read more...] about Get Your Timing Right!
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