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Guy Nelson

Customer Experience

August 16, 2022 • Arkansas Graphics Blog, Mail Services, Print Services

Have Lapsed Customers? Win Them Back!

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. … [Read more...] about Have Lapsed Customers? Win Them Back!

AGI - Response Rate

May 9, 2022 • Arkansas Graphics Blog, Corporate Identity, Print Services

Got Metrics? Choose Your Best Option

Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine … [Read more...] about Got Metrics? Choose Your Best Option

AGI - Channel Preferences

December 3, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Channel Preferences Matter More Than You Might Think

There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. … [Read more...] about Channel Preferences Matter More Than You Might Think

AGI - Extra!

November 23, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Specialty Techniques When You Need to Be “Extra”

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock … [Read more...] about Specialty Techniques When You Need to Be “Extra”

AGI - Customer Loyalty

September 22, 2021 • Arkansas Graphics Blog, Corporate Identity, Print Services

Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer … [Read more...] about Top Customer Loyalty Factors: How Do You Stack Up?

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