Building trust is essential for any business or organization. Without trust, it isn't easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel. … [Read more...] about 5 Tips for Building Trust with Customers
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Have Lapsed Customers? Win Them Back!
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. … [Read more...] about Have Lapsed Customers? Win Them Back!
Who Determines Your Brand? Your Customers!
Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure? … [Read more...] about Who Determines Your Brand? Your Customers!
Do You “Do” Relationships? Your Customers Do!
People like to buy from people, so the more you can develop relationships with your customers, the more effective your marketing will be. This is where relationship marketing comes in. … [Read more...] about Do You “Do” Relationships? Your Customers Do!
Got Customers? Now Keep Them
Congratulations! You’ve gotten new customers through the door. But wait—you’re not done. Now you need to retain them. One of the best ways to do this is through personalization. Here are five ideas for engaging customers with personalized communications that will really help you to stand out. … [Read more...] about Got Customers? Now Keep Them